Reblogged from the hired guns: Today’s Web 5.0 is about the surgical use of sites to achieve specific marketing objectives in an era of near total mobility. Sites are no longer all things to all consumers. They are built to specifically and immediately achieve discrete business goals. They assume that context and mobility married to […]
Reddit has gotten many things right, but the one thing in recent history they got wrong was claiming to have information about the Boston Marathon bomber last month, bringing up issues about citizen journalism, lack of multiple sources, and no one checking for the facts. Then again, I went to journalism school – journalism 101: […]
Global news is often depressing – from natural disasters to acts of civil war – it’s clear that the world needs help. It’s heartening then, to see the power of advertising in promoting change. I’ve always believed that you have to change systems from the inside, and using media to do it is the icing […]
For you non-digital geeks out there, today is just another day. For people who follow digital media, it’s actually 4^2 day, as I explained to a friend who works in education policy fighting the good fight, and reminded me we’re not all digital geeks . From the Foursquare blog: At Foursquare, we’ve always known how […]
Fortunately, President Obama’s 2008 media team knew the importance of engaging potential voters via social media. President Bill Clinton joined twitter with a little help from his friends – Colbert! While we’re not currently in an election year, social media and our political leaders are never far apart, in fact and fiction, from Tumblr to […]
Last summer on family vacation in India, I was impressed by the number of different brand name cars on city streets. When I lived there in the early 90s, there were maybe 3 or 4 brands, including the Ambassador cars that are seriously built like tanks. One of the popular car companies is Ford, which […]
Second Screen? Social TV? This Digiday post makes the argument that social is a smaller part of the second screen experience in Second Screen is not always Social TV. Digiday is one of my favorite resources on all things digital, they’re great for reading about trends and developments, but I don’t always agree with them. To save […]
