Twitter just threw a lifeline to the content industry

Reblogged from GigaOM:

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Twitter just achieved a holy trinity of snackable multimedia: you could already view Instagram pictures and YouTube (s GOOG) videos within tweets, but now you can also listen to SoundCloud sounds without ever leaving Twitter.com.

If it sounds a little Facebook-ey (s FB), it should -- this, along with the other parts of the 'expanded tweets' announcement, shows Twitter stepping up far more explicitly than before as Facebook's most plausible rival.

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