Originally posted on paidContent:
Only about a fifth of pay TV subscribers know their cable, satellite or telco service provider offers technology that lets them view video content over the internet on digital devices.
That was the upshot of research presented online Friday by Dallas-based Parks Associates and first reported on by Home Media Retailing. According to the presenter, Parks senior analyst Brett Sappington, only 15 percent of the 20 million homes that subscribe to DirecTV (s DTV) — the No. 2 multichannel service in the U.S. — even know about TV Everywhere, the pay TV industry’s broad initiative to move video content onto digital platforms and preserve its business model in the process.