Originally posted on paidContent (old):

Only about a fifth of pay TV subscribers know their cable, satellite or telco service provider offers technology that lets them view video content over the internet on digital devices.

That was the upshot of research presented online Friday by Dallas-based Parks Associates and first reported on by Home Media Retailing. According to the presenter, Parks senior analyst Brett Sappington, only 15 percent of the 20 million homes that subscribe to DirecTV (s DTV) — the No. 2 multichannel service in the U.S. — even know about TV Everywhere, the pay TV industry’s broad initiative to move video content onto digital platforms and preserve its business model in the process.

Also read:How Disney’s TV Everywhere apps complement Netflix

AT&T U-verse (s T) is at the high end of the awareness spectrum, but only about a quarter of its nearly 4 million subscribers know about its TV Everywhere services…

View original 98 more words

About these ads

2 thoughts on “

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s