When I went to get my iPhone, I knew the color and size I wanted. Being an informed consumer, I’d done my research, and it was a no-brainer. In my case (and I’ve heard of others), the Verizon customer service reps tried to convince me that I wanted something on the 4G network, and while I’m sure that came from corporate, my life has been changed for the better. Happy Birthday iPhone, and Steve Jobs, the world is a less magical place without you.
Digital Media is exciting. Having worked in the industry, I've been lucky enough to get a first-hand view of how changes translate into action at one of the largest media conglomerates. As the media industry transitions and the way people consume information changes, different segments react in different ways - stay tuned!