Digital Media is EXCITING, DYNAMIC and IMPERATIVE.
It’s exciting because it’s literally infiltrated every aspect of how we consume information. Dynamic, because digital media is evolving quickly into something that translates into measurable analytics. And it’s imperative because living in the media world necessitates living in the digital world. You’re engaging in the latter every time you look at a website, when you click through a slide show, and when you post a comment on an article. It’s that easy.
Digital media is changing how we view television, read newspapers and magazines, and even view advertising. Watching a show: on television, your tablet, smart phone or laptop? Are you following along on Twitter, logging into GetGlue, and simultaneously increasing your KLOUT score?
We can mostly agree that digital media has permanently changed how people consume information, what we don’t know is where this phase of the digital evolution is going to pause.