AdAge recently had an awesome interview with JB Perrette, the recently appointed Chief Digital Officer at Discovery Communications. Discovery’s doing well for a reason, definitely worth reading what the man has to say. From his instrumental role in launching Hulu to how the industry needs to evolve with TV Everywhere, I’ve included two questions I thought were important, but you don’t want to miss the whole interview!
Where does mobile fit in with the Discovery digital strategy?
We’re going from developing content for 100 million TV households to creating experiences for a billion devices. Something like half a billion smartphones were sold last year alone. These devices are finding their way into the pockets of a consumer base that is engaged and empowered like never before, and this is where the audience is. And wherever the audience is, you’ll find Discovery.