JB Perette on Discovery Hulu and TVEverwhere

AdAge recently had an awesome interview with JB Perrette, the recently appointed Chief Digital Officer at Discovery Communications.  Discovery’s doing well for a reason, definitely worth reading what the man has to say. From his instrumental role in launching Hulu to how the industry needs to evolve with TV Everywhere, I’ve included two questions I thought were important, but you don’t want to miss the whole interview!

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How can an industry that can’t seem to resolve some of the stickier rights issues fulfill the promise of “TV Everywhere?” 
This is an industry that deals in medium- to long-cycle contract negotiations. And so depending on where the companies fell in the cycle, a lot of terms and deal points were negotiated before anyone knew what was coming around the corner. The space moves so fast that a year from now what we’re doing today may be irrelevant. The space moves too fast for contracts to be able to properly govern, but it’s the best [system] we have.

Where does mobile fit in with the Discovery digital strategy? 
We’re going from developing content for 100 million TV households to creating experiences for a billion devices. Something like half a billion smartphones were sold last year alone. These devices are finding their way into the pockets of a consumer base that is engaged and empowered like never before, and this is where the audience is. And wherever the audience is, you’ll find Discovery.

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