March 3, 2012
Vijaya Prasad

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Need to Know Basis: Pinterest

Great, another social network that’s going to suck in your time and keep you from actually interacting with people. Does the world really need this?

If you answered that with “we should spend the money on eradicating global poverty and educating women”, then you should continue reading Foreign Policy and other international relations texts and feeling superior for wanting to do something influential like change the world. If you know exactly what I’m talking about, have set up your boards, have hundreds of followers and have already moved on, then… congrats. But if you’re like most people who are somewhat clued into social media, but aren’t 100% sold on Pinterest, then you’ll want to check out this info-graphic (from Statista).

One of challenges that has already emerged with Pinterest is protecting copyright – sharing content without giving credit where credit is due (a huge issue in the media and content world). And I would have to point out that comparing the amount of time on Twitter and Pinterest is like apples and oranges- Twitter doesn’t lend itself to spending time on the site, not if you click on shortened URLs to go to other pages.

Here’s the thing about Pinterest – it taps into sharing pretty things on the internet – if you like design, home decor, cooking, weddings, babies, baby rooms or planning for a wedding, baby, first home, dinner party, it’s a great way to get inspired and connect with others. Which is why I think it’s here to stay.

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