Content and design are team members playing for digital media. Here’s Rick Byrne from CBS Interactive on design.
INTRO: WHAT ARE FULL PAGE TAKEOVERS?
Imagine going to your favorite website for news on your particular interest in life (sports, tech, games etc.). You’re used to mentally screening out the banner ads on the page–they’re always in the same place and seem the same. You’re about to check out the latest news when suddenly the web page opens up to reveal some strange new ad you’ve never seen before.
These are full page takeovers–an immersive ad experience that hijacks the page for a few seconds. They emerged due to increasing pressure on advertisers to be entertaining enough to cut through the daily clutter of the online world. They make a much bigger impact, are more easily remembered and get more interaction than banner ads.
Also given other names such as website takeovers, rich media takeovers, page morphs or overlays, full page takeovers are appearing more frequently all over the…
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