March 13, 2013
Vijaya Prasad

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Conde Nast’s glamorous video makeover

Conde Nast Entertainment announced yesterday that it has launched a digital video network, and armed it with a bunch of original web series derived from two of its print staples, GQ and Glamour. 

Glamour‘s current offerings:

  • Elevator Makeover: Weekly show, hosted by YouTube star Jessica Harlow and Hairstylist and Glamour contributor Theodore Leaf, in which a contestant gets a makeover during the course of an elevator ride.
  • Glamour Dos and Don’ts of the Week: A countdown of what’s popular and what’s out in fashion, beauty, and social media behavior, based on the popular magazine column.
  • Fashion Week Ride-Along: Featuring Glamour Editor-in-Chief Cindi Leive as she navigates NY Fashion Week.
  • Why Do Guys…: Comedians interview men on the street to find out what they really think about dating and relationships in the digital age. Fans will be able to send in questions via Twitter.

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GQ‘s offerings:

  • Fighting Weight: Weekly workout guide in which fitness gurus share favorite routines, tips, and exercise secrets; hosted by Eric Valdez (General Hospital, New Girl)
  • The Ten: Famous dudes (Anthony Bourdain, Andy Cohen, and others) count down the ten items they can’t live without.
  • Car Collectors: Other famous dudes (like Adam Carolla) show off their wheels.
  • Jogging with James: Follows adventurer James Marshall as he trains for the Marath

Screen shot 2013-03-13 at 10.55.12 AMThe GQ and Glamour series will be distributed across the web, IPTV, mobile, and tablet devices; Currently, you can access them through the publications’  home pages, and through their YouTube channels (GlamourGQ).

In a press release, Condé Nast Entertainment’s President Dawn Ostroff said

With the launch of our digital network, featuring programming inspired by the exceptional Condé Nast brands, we are creating more ways for our unparalleled audience of influencers and trendsetters to experience their favorite content…Consumers will now be able to view and share authentic Condé Nast video series across all platforms, in easily-accessible ways.

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Visit Glamour’s Video Site:
Subscribe to Glamour’s YouTube Channel:
Twitter: @glamourmag

Screen shot 2013-03-13 at 11.28.17 AM

Visit GQ’s Video Site:
Subscribe to GQ’s YouTube Channel:
Twitter: @GQMagazine

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