Reblogged from the hired guns:
Today’s Web 5.0 is about the surgical use of sites to achieve specific marketing objectives in an era of near total mobility. Sites are no longer all things to all consumers. They are built to specifically and immediately achieve discrete business goals. They assume that context and mobility married to established best design, SEO and functionality practices will achieve results effectively and efficiently.
Start at the End
Determine what you want to the site to do. Then use user experience design techniques to direct visitors to make the desired action. Be rigorous. Eliminate anything that will distract or impede users. Put the most important stuff up front. Avoid too much scrolling. Pre-plan the page pathways, then map them to business objectives.
Use Responsive Design