Gabe Shaoolian explains Web 5.0

Reblogged from the hired guns:

Today’s Web 5.0 is about the surgical use of sites to achieve specific marketing objectives in an era of near total mobility. Sites are no longer all things to all consumers. They are built to specifically and immediately achieve discrete business goals. They assume that context and mobility married to established best design, SEO and functionality practices will achieve results effectively and efficiently.

Start at the End

Determine what you want to the site to do. Then use user experience design techniques to direct visitors to make the desired action. Be rigorous. Eliminate anything that will distract or impede users. Put the most important stuff up front. Avoid too much scrolling. Pre-plan the page pathways, then map them to business objectives.

Use Responsive Design

The Internet has gone mobile. Build sites that automatically stretch to fit the screens they’re viewed on. Given the high rate of smartphone turnover and tablet adoption, responsive design is much easier and efficient than creating separate versions for each operating system and its variants. It will take a bit longer and cost a bit more. But the payoff, in terms of user experience and SEO, will be well worth it.

To read the other great points, head over to the hired guns, and get the rest of this article by Gabe Shaoolian, founder of Blue Fountain Media.

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