December 19, 2013
Vijaya Prasad

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Hulu’s Having the Last Laugh

All the way to the bank! In the past year, Hulu’s profits have reached the 1 billion mark in 2013.

According to today’s press release,

Hulu will reach $1 billion in revenue in 2013. That’s up from $695 million in 2012. When you think about the fact that Hulu first launched out of beta in 2008, it’s quite an impressive feat to scale the business from zero to $1 billion over the course of just six years.

Until last year, I was someone who didn’t see the point of paying for hulu plus. The shows I occasionally watched online (Grey’s/Private Practice) were also available on their host site (abc). That changed when my living situation changed – my roommates, typical of their generation (mid 20 somethings), don’t believe in cable tv, and only have hulu plus and netflix. Clearly, I’m not alone in having made the switch to Hulu plus. And not just because you can consume entire seasons of nostalgia inducing shows like Felicity (#teamben), or catch up on The Good Wifehulu plus

Other highlights from the press release:

  • Hulu Plus: now has 5 million paying customers, with about half of those streaming exclusively on devices
  • 7 out of the top 10 shows on primetime are available on hulu, including Greys Anatomy, The Voice,  (my personal favorites) Revenge and Scandal.

 This year, we grew our Hulu and Hulu Plus offerings to include premium programming from more than 488 content partners, providing over 86,000 TV episodes, 2,900 TV series, and 68,000 hours of video on Hulu and Hulu Plus

  • Additionally, they plan on producing more original content in the future
We launched more than 20 Hulu Originals in 2013, and plan to double that number over the next few years

Considering network shows are on a hiatus, I’m glad that Hulu’s providing alternatives to waiting for new episodes bored.

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