RIP Social TV – or the death of a service that never had a good purpose
Okay, video startups, it’s time to get real: That social TV thing you’ve been trying for the last couple years? It’s not working.
The evidence is all around us: A few days ago, Yahoo (s YUHOO) announced that it was shutting down Intonow, the social TV service it had acquired three years ago. The announcement came on the heels of i.TV discontinuing the GetGlue service and brand which it acquired late last year in favor of its new tvtag app.
And just today, social TV company Viggle bought Dijit, better known for its NextGuide app. Dijit of course had acquired social TV pioneer Miso a year ago, just around the time when Viggle tried — and failed — to buy GetGlue.
Dizzy yet? I haven’t even mentioned Matcha, Tunerfish, Screentribe, Twelevision, Otherscreen, BeeTV, Numote or Philo yet — all startups that tried and failed to revolutionize TV…
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