staying current to avoid a faux pas

With all the turmoil that’s been going on the last few months, it’s easy to want to crawl under a blanket and wait for the world to stop fighting itself. Paris. Brussels. Orlando. And now yesterday’s act of terror at Istanbul Ataturk Airport.

Life does go on, people will continue to travel – but there is a time to pause, a time to acknowledge the tragic and senseless loss of life. From a social media perspective, while emails and marketing initiatives get programmed and scheduled ahead of time, someone needs to be on the ball about perhaps places not to market in real time. Emails like this one – beyond basic insensitivity – are puzzling.

Is Travelocity trying to support Turkish tourism or is it simply ignoring the fact that 41 people died and hundreds were injured? A simple check on places with major recent terrorist attacks (and this one was about 24 hours ago) would’ve helped the travel booking company avoid a faux pas – and not advertise a location that was the host to major bloodshed.

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