the doll who discovered Audi

We’ve all seen the stereotype – the macho driver in the hot car with the woman next to him. It’s a pity it took till the end of 2016 for this opposite ad to show up – but it’s worth taking a look at it. Situated in a toy shop, this ad finds our lead stranded in her carriage.  Instead of waiting to be rescued, much like the princesses in Shrek Ever After, the damsel rescues herself and takes control of an Audi A8, refusing the passenger seat and driving off for adventure. The tagline in Spanish says “Let’s change the game” –  the message is certainly universal!

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