I’m a Digital Producer and Web Optimization Specialist, based out of Los Angeles, California. I’ve worked in content strategy, content management, and site migration projects.  I’m going to let you in on a secret – I never saw myself working in the digital world. My interest in digital production sparked from a journalism school project where I had a (now-defunct) blog on Indian-American culture and the diaspora.

Storytelling is the element that advertising, marketing, journalism share in the digital universe. I’ve worked on websites for entertainment companies, for consumer products, travel companies, and currently for a bank – but I’ve always been attracted to narratives. If you’re wondering about the connection between working on a site migration project and a crafting narratives, then consider this – every website is telling you a story. 

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