April 20, 2017
Vijaya Prasad

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LinkedIn: a case study for quality over quantity

When it comes to Twitter, Instagram, and Pinterest, I’m not too choosy with accepting followers. They serve different purposes- and to be honest, I’ve followed Instagram accounts for reasons as thin as them being positive. But when it comes to LinkedIn, there’s a case for exclusivity. Like making a recommendation for someone (the old schooled […]

April 20, 2017
Vijaya Prasad

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Mindy loves her McDonalds

There’s a multi faceted brilliance to McDonald’s new ad featuring Mindy Kaling – for one it took me a minute to realize it wasn’t an ad for Coke or for Google. If you examine the details, her bright yellow dress against the red background is revealing. And for another, it’s an organic fit- it fits […]

the doll who discovered Audi

December 26, 2016


We’ve all seen the stereotype – the macho driver in the hot car with the woman next to him. It’s a pity it took till the end of 2016 for this opposite ad to show up – but it’s worth taking a look at it. Situated in a toy shop, this ad finds our lead stranded in her carriage.  Instead of waiting to be rescued, much like the princesses in Shrek Ever After, the damsel rescues herself and takes control of an Audi A8, refusing the passenger seat and driving off for adventure. The tagline in Spanish says “Let’s change the game” –  the message is certainly universal!

December 13, 2016
Vijaya Prasad

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party of bravermans gilmores and bunheads

The Gilmore Girls is nothing if not an ode to pop-culture. From all the books that Rory Gilmore read over her years at Chilton and Yale, to their love for movies, it’s appropriate that their pop culture references moved at the rate of their dialogue. Fortunately, Netflix’s gift from the TV-gods this thanksgiving gave us the […]

August 22, 2016
Vijaya Prasad

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Back to Nostalgia

If you’re a Gilmore Girls fan, you know the show – Gilmore Girls: a Year in the Life is returning to the small screen – ie. Netflix on Thanksgiving, 2016. Presumably,  you’ll stock up on coffee, junk food, and sweats for a marathon viewing session  post-Thanksgiving. Earlier this year, Netflix came out with Fuller House, Abc […]

July 7, 2016
Vijaya Prasad

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West of Tree Hill

In 2003, the world looked very different – for starters, no one had heard of Facebook, President George Bush was in power, and popular enough that he went on to win a second term, and Justin Timberlake was in his infancy as a solo artist. There was also some damn good new television if you were in […]

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