About

As a Web Producer and Optimization Specialist, I’m experienced in web content management for multiple industries including media, finance, and healthcare. From curating, creating and ideating content, to asset management, to traffic management and the QA process, over the last decade, I’ve learnt the complexities of digital production.

My brand has been built around the idea that digital media is an intersection of social media, analytics, UX, and content. In order to deliver an excellent experience, those elements have to work together, accommodate and to complement each other. I went to journalism school because I wanted to write – but came out with skills in social media, content management, design/ html, and project management.

A word about the blog – it’s come from a deep rooted love for media at its best: that op-ed that makes you really think, that article that you know will be taught in j-school for years to come and that podcast that inspires your to pursue your craft at your most authentic self.