Welcome to my portfolio. I am Vijaya Prasad, crafting digital narratives through content strategy and design.
The rules of storytelling have changed. Great content is only half the equation; the real challenge lies in audience reach and measurement.
At the intersection of content strategy and human-centered design, I turn those challenges into meaningful engagement.
I was on the crisis communications team at City National Bank when Covid-19 was a foreign term and news was moving at breakneck speed. I’ve worked on an Oscars website — different stakes, different audience — but the job was the same: tell a memorable story. My current role highlights American accomplishments in the Public Diplomacy space. Once again, sharing success stories with a different audience.
Practice Areas
Information Architecture & Content Systems at Scale
Migrated a decade-old, HTML-only intranet — fragmented across departments with no CMS — into a unified system spanning 40+ department sites.
Built publishing standards and templates, trained department contacts directly (building for some, training others to self-serve), and drove the multi-year rollout without executive mandate, relying on relationship-building and demonstrated value instead.
Accessibility & Compliance
Led 508 compliance across PASC — training teams on web, video/photography, design, and social media on what accessibility means in their discipline.
Formalized a division of responsibility (creators handle first-pass compliance, my team catches gaps) and used that model to launch eca.state.gov fully 508-compliant, on time, under a bureau-wide clearance process.
UX Writing & Cross-Functional Collaboration
Authored UX content across formats — onboarding flows, in-product instructions, project briefs — partnering directly with designers and developers so copy, IA, and visual design function as one system rather than separate handoffs.
Portfolio & Substack
A curation of creative visual projects balancing aesthetics and functional modern design.
Editorial Brand Guidelines
A beautiful tactile layout presenting curated brand identity rules, focusing strongly on intentional negative space and elegant typography pairings.
Spatial Identity System
Bridging physical gallery atmosphere with high-fidelity digital components to construct an overall modern architectural visual identity system.
Aesthetic Retail Platform
An intuitive design architecture for luxury retail platforms, focusing primarily on product imagery, smooth micro-interactions, and fast load times.
03 Insights
Culture & Spaces
The Art of Slow Living in Modern Spaces
Exploring how mindful interior choices, raw textures, and silent intervals can transform daily routines into elegant moments of clarity.
Editorial Musings
Reflecting on Canvas: Study of Crimson & Clay
An inquiry into the profound psychological effects of earthy clay undertones contrasted against rich Deep Rose pigment on the subconscious.
Thoughts on communications, strategy, and occasionally nostalgic-pop-culture
Vijaya Prasad
My core beliefs are: content is king, curiosity trumps judgment (to paraphrase Ted Lasso), and it’s important to remember that “not all who wander are lost.” Cheers!
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Content Strategy • Web Production• Development