Hi, I'm Vijaya

Allow me to introduce myself and my creative portfolio

Vijaya Prasad

01 Core Competencies

Accessibility & Compliance

Led 508 compliance across PASC — training teams on web, video/photography, design, and social media on what accessibility means in their discipline.
Formalized a division of responsibility (creators handle first-pass compliance, my team catches gaps) and used that model to launch eca.state.gov fully 508-compliant, on time, under a bureau-wide clearance process.

Information Architecture & Content Systems at Scale

Migrated a decade-old, HTML-only intranet — fragmented across departments with no CMS — into a unified system spanning 40+ department sites.
Built publishing standards and templates, trained department contacts directly (building for some, training others to self-serve), and drove the multi-year rollout without executive mandate, relying on relationship-building and demonstrated value instead.

UX Writing & Cross-Functional Collaboration

Authored UX content across formats — onboarding flows, in-product instructions, project briefs — partnering directly with designers and developers so copy, IA, and visual design function as one system rather than separate handoffs.

02 Portfolio

A curation of creative visual projects balancing aesthetics and functional modern design.

Editorial Brand Guidelines

A beautiful tactile layout presenting curated brand identity rules, focusing strongly on intentional negative space and elegant typography pairings.

Spatial Identity System

Bridging physical gallery atmosphere with high-fidelity digital components to construct an overall modern architectural visual identity system.

Aesthetic Retail Platform

An intuitive design architecture for luxury retail platforms, focusing primarily on product imagery, smooth micro-interactions, and fast load times.

03 Insights

Thoughtful observations and curated musings on art, slow living, and editorial philosophy.

Culture & Spaces

The Art of Slow Living in Modern Spaces

Exploring how mindful interior choices, raw textures, and silent intervals can transform daily routines into elegant moments of clarity.

Editorial Musings

Reflecting on Canvas: Study of Crimson & Clay

An inquiry into the profound psychological effects of earthy clay undertones contrasted against rich Deep Rose pigment on the subconscious.

04 A little more about me

Designing Narratives, Shaping Experiences

Firstly, I love stories - and crafting the narrative is about the message, the delivery platform, and its effectiveness. I work at the intersection of content strategy and human-centered design to share a story.

Over the course of my career, I've seen first hand what effective messaging looks like. I was on the crisis communications team at City National Bank when Covid-19 was a foreign term moving at breakneck speed. I've worked on an Oscars website - different stakes, different audience - but the job was the same - tell a memorable story.

My current role allows me to highlight American accomplishments in the Public Diplomacy space. My approach is highly collaborative, rigorously structured, and endlessly curious. By mapping user behavior to business goals, I help transform standard layouts into memorable digital journeys.

Vijaya Prasad

My core beliefs are: content is king, curiosity trumps judgment (to paraphrase Ted Lasso), and it’s important to remember that “not all who wander are lost.” Cheers!

CONNECT

RESOURCES

Content Strategy • Web Production• Development