Content Strategist
Designing narratives, shaping experiences
The rules of storytelling have changed. Great content is only half the equation; the real challenges lie in audience reach and measurement.
At the intersection on content strategy and human-centered design, I turn those challenges into meaningful experiences.
What I do
Four competencies
Content Strategy
the how of telling your story
Editorial governance, audience reach and the measurement that proves both.
Federal & enterprise editorial programs
Information Architecture
Structured taxonomy for complex directories and high-performance, HTML-only intranets.
Lightweight assets, zero-friction navigation
UX Writing
Microcopy that clarifies complex journeys, so the interface earns trust instead of asking for it.
Product flows, forms, error states
Accessibility
Section 508 coaching and implementation: screen-reader optimised, keyboard navigable, universally usable.
Federal compliance audits & coaching