Vijaya Prasad

crafting digital narratives|| media aficionado || the nation's capital

Nice to meet you,

I’m Vijaya – a writer, a blogger, and a sometimes media critic, who believes in the power of the free press.

Professionally, I graduated from journalism school (Go Orange) and landed in digital production, working on websites and projects, across multiple industries, for about a decade.

01: Vijaya

I’m exploring what this next stage is looking like – a space that can be both petrifying and wildly exciting.

Fortunately, the DMV has been my anchor for almost 3 decades. And one of the things about life is that the only constant is change.

Cheers!

02: Blog|| digital Media

Jan 30

Nikes are a girl’s best friend

Tiffany and Co. is teasing a new venture – with athletic company Nike, there’s no press release, no big announcement, except for social media channels. The jeweler brand has been targeting a younger generation – that’s no secret. Earlier this week Fast Company reported, “the NBA released an Instagram video showing LeBron James walking underneath Madison Square…
Jan 17

working with cancer pledge and leading by example

It was a warm June day in 2020, and my close friend Annie was crying – her dad had cancer. He’d expectedly lost some weight after weight loss surgery, so he didn’t think it was concerning when it kept happening. And then came the diagnosis – Esophageal cancer, and according to cancer.gov, has an overall…
Nov 15

live:the twitter meltdown

Members of a certain generation – aka elder millennials – have been here before, where we’ve invested in social platforms and then seen their slow demise. But unlike Tumblr, MySpace, and AOL im, and Vine, to name a few – Twitter holds the distinction of self-destructing in real time. HeadcountBesides the 11,000 Twitter employees who…
Aug 23

gen z’s millennial envy

I get it, we (Gen Y) are the cooler, older generation – they (Gen Z) can’t publicly like or admit that we have any style, ideas, or identity. But you know what – from Ginny and Georgia to Pretty Little Liars – Original Sin to Buzz Lightyear, to don’t trust the bitch in apartment 23…